The brand that gives back. Who Gives a Crap was THE hottest brand of 2020 because of its beauty, ethical business model, and quite frankly... necessity.
The scalable, social toilet paper brand produces environmentally friendly paper and donates 50% of its profits to help build toilets in less developed countries.
Simon Griffiths, Co-Founder, and CEO of Who Gives a Crap joins Niko Woischnik on the TOA OA podcast this week. Simon trialed career paths of engineering to banking before settling on a direct-to-consumer business to help the developing world.
Simon and Niko discuss Who Gives a Crap’s rise to the top shelf through word-of-mouth marketing and how half a million people were on their waitlist during the 2020 lockdown.
Simon also reveals top entrepreneurial tips on acquiring new customers, why it’s now easier to develop a brand but so much harder to scale, and how customer-focused brands will prevail.
A rational and emotional love of a brand is needed when there is so much choice. Who Gives a Crap is no doubt a brand that can deliver on both.
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